Blog

March 4th, 2015

Sec B 164With over 3 billion internet users around the globe totaling roughly 40 percent of the population, the internet is rife with opportunities for hackers to steal your information. And with technology constantly evolving and the internet growing, it’s not likely to get safer anytime soon. It therefore pays to take extra precautions when surfing the web. That’s why we’ve compiled these three easy tips that can amp up your online security.

Embrace two-factor authentication

Also known as two-step verification, most of us have likely dealt with this at one time or another. When you’re logging onto your bank’s website or your email account from a different computer than you normally use, you’re sometimes prompted for a one-time password - sent to you via text message, email or via some other method.

Nowadays, many sites such as Facebook, Dropbox and Twitter also give you the option to use two-factor authentication each time you log in. So if you’re looking for an easy way to up your security, it can give you that extra protection without slowing you down too much.

Update browsers and devices

Did you know that dated versions of browsers, operating systems and even other software packages can create an easy entry point for hackers? Often, new updates are created specifically to fix security holes. And hackers are ever aware that people can be lazy - saving that update for another day that never seems to come. They’ll often try to take advantage of this, searching for outdated devices to infiltrate while their victims watch Youtube on last year’s version of Firefox.

Yes, installing an update might take 15 minutes of your time. But it can pay dividends in preventing a security breach that could cost you or your business thousands.

Use HTTPs

When was the last time you typed those letters into a browser? Probably not this decade. It’s no wonder most people are unaware of this tip. So for those who are oblivious, https is the secure version of http - hypertext transfer protocol. Believe it or not, that last “s” actually adds an extra layer of protection. It encrypts information sent, both ways, between a website’s server and you.

You’re probably thinking, adding that last “s” to http (or even typing in http in general) is a complete pain in the rear. So to make this easier you can actually install a program like “HTTPS Everywhere” that’ll automatically switch an http into an https for you. Currently “HTTPS Everywhere” is available for Firefox, Chrome and Opera.

Looking for more tips to boost your internet security? Get in touch to find out how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 2nd, 2015

Trouble aheadIn the unexpected event that a disaster strikes, you need to have a continuity plan to keep your business running. If you don’t have one, or if your existing plan is outdated and ineffective, your business is at risk of losing potential clients and credibility. Imagine you’re halfway through a product presentation, when suddenly the whole building’s power goes out and the screen goes pitch black. Not impressive at all. This is why you must have a business continuity plan in place to minimize damage and prepare for emergencies.

Relevant factors such as your business’s resources, location, suppliers, customers, and employees must be carefully analyzed before a business continuity plan can be formed. It is also necessary to test the plan and check whether it’s working or not. Here are some proven methods to test your continuity plan’s efficiency.

Review the BCP

You have a business continuity plan ready with all the necessary information, contingency locations, personnel, contacts and service companies. The question is can you really pull it off? Have the plan reviewed regularly, or at least quarterly. Gather a team of individuals, heads of departments and managers to discuss the plan. Focus on the business continuity plan’s feasibility and pinpoint any areas where it might be strengthened.

Determine time and duration to test the plan

You should decide how often you test your business continuity plan, and for how long. Even if you have a solid plan in place, it’s still wise to review it again after a few months. Come up with a schedule for testing the plan and share it with employees. Testing time may take anywhere from one day to two weeks. However it can also take as little as three hours to determine the effectiveness of the plan by monitoring employees’ responses and decision-making abilities, based on the guidelines of the business continuity plan.

Outline objectives to employees

Most business continuity plans fail because they have never been properly relayed to employees. Emphasizing the plan’s importance to your business and demonstrating it to employees is crucial. You need to outline objectives for the business continuity test to your employees, informing them how you plan to measure its success and failure, so that they get a general idea of their roles and your expectations.

Create a scenario

Create a fake scenario that affects your business - whether it’s setting off fire alarms or announcing another disaster. Employees should act as though the scenario is genuine, and refer to their duties in the business continuity plan, going through it step by step. Monitor the time it takes to get everything under control, from contacting customers to checking business resources and temporary meeting locations.

Evaluation

After the business continuity plan is put to test, gather your employees to discuss the plan’s overall performance. Identify where it needs improvement and encourage the parts that worked best. Make changes to key persons and actions where necessary, to ensure that the continuity plan is working at its best.

Having a business continuity plan is good, but testing it regularly is equally important. Contact us today and see how we can help you cope with unexpected disasters.

Published with permission from TechAdvisory.org. Source.

February 25th, 2015

Cloud 2_164Imagine an IT service that could revolutionize your business. The moment you sign up, your company will instantly be overwhelmed with oodles of dollars, raining down from heaven, via the magic of (drumroll please)...the Cloud. Have you heard this before? Okay, maybe this is a bit exaggerated, but we’re sure you’ve heard of the Cloud and the supposed revolutionary transformation it can have on your business. The real question is, what is its true impact? We’ll take a closer look in this article.

You might say that many businesses sign up for the Cloud because it is touted as a revolutionary technology. And if you’re one of those that has already hopped on the bandwagon, you may actually be among the soon-to-be disappointed.

The reasoning behind this is simple. Businesses who get the most out of the Cloud know which specific problems it will solve for their organization before they even sign up. They know which workflows and tasks can benefit from, and have their efficiency boosted by, Cloud technologies. And they’ve identified how the Cloud can rewire their work processes.

The true purpose of the Cloud

Did you catch the word “efficiency” in the block of text above? If you did, then you’ve identified the true value the Cloud brings to a business. Don’t believe the hype that the Cloud will somehow magically boost your bottom line. Although it has that potential, the Cloud is all about efficiency. It can save you time searching for important documents, updating software, and replacing documents stored on a lost laptop. And it enhances efficiency and collaboration among your staff. What's more, when your business is in the Cloud, your business is everywhere. And that means increased efficiency.

Where businesses go wrong with the Cloud

Besides jumping on the Cloud bandwagon without considering where it can benefit your business, a major reason the Cloud fails for SMBs is because they’ve chosen the wrong vendor. The truth is, some vendors are going to try and oversell you on Cloud services you don’t need. Instead of getting a whole suite of Cloud services such as software plugins, a new Cloud infrastructure and development platforms, maybe your business would benefit much more by just keeping it simple with Google Apps. Sometimes pork and potatoes are going to beat a steak. It really just depends on your objectives.

Secondly, if you’re a small business, make sure the IT provider you’re talking to caters to small businesses. If their target customers are large enterprises, you’re likely going to be overpaying for a service that doesn’t align with your business model.

Does the Cloud really add value to my business?

Have no doubt that the Cloud can improve efficiency if you know where to implement it. A study of 757 SMBs by Exact and the Centre for Enterprise and Economic Development Research found that one in five SMBs surveyed had implemented Cloud technologies, and 78% of those were operating at levels above industry standards.

In conclusion, is adapting the Cloud going to instantly start making you money? Likely not. But it will impact your business in other valuable ways for the long run. You’ll have increased flexibility, scalability, improved processes and streamlined workflow. Is all this good for business? Well, what do you think?

To figure out how the Cloud can effectively fit into your business model, contact us today.

Published with permission from TechAdvisory.org. Source.

February 24th, 2015

BusinessIntelligence_Feb24_BIn today’s technological landscape, companies increasingly rely on sophisticated business intelligence tools to help them to make better and more strategic business decisions. Applying the best technology to your practices can give you an edge over your competitors and increase the thing that matters to your business most - productivity. Read on to find out more about three efficient BI tools that may benefit your bottom line.

The Internet of Things

The concept of the Internet of Things (IoT) is to embed electronic sensors into any physical objects, allowing them to be controlled via the Internet. This includes everything from mobile phones to refrigerators, washing machines and even cars. The idea of IoT is exciting and definitely practical in today’s technology-driven world. While the concept has been around for several years, many business owners still don’t even know what the IoT means. So let’s take a closer look at how IoT will impact businesses.
  • Increased efficiency - Businesses will be able to connect devices for efficient, real-time operations. For instance, IoT can connect a warehouse system and point-of-sale scanners together to provide better inventory management.
  • New business opportunities - Today there are approximately 10 billion connected devices, and this number is growing fast. IoT opens a door to new business opportunities as customers need new devices and services in their everyday lives.
  • More security concerns - While the idea of connecting everything together is exciting, businesses will have to pay extra attention to security. More data stored online means increased chances of information theft and cyber security issues.

3D Printing

Some businesses have probably never considered that 3D printing could be of use to them, partly because they’re so accustomed to the traditional way of printing 2D materials such as posters and flyers. But now 3D printing allows businesses to manufacture three-dimensional solid objects from a digital file. Since the costs of technology are expected to decrease, 3D printing could be adapted to business practices for various purposes.

The main benefits of 3D printing for businesses are increased productivity and creative, customizable new designs. Product designers can use 3D software to speed up the creation of product prototypes. It also allows for remote cooperation between colleagues, which increases the ability to brainstorm ideas for faster product-development cycles. 3D printing processes are also highly customizable to suit the needs of clients.

The Enterprise Cloud

Companies are now familiar with cloud computing, having used it for data storage and synchronization for the past few years. But the enterprise cloud offers more flexibility and scalability than regular cloud computing, and is noted for its cost efficiency, security, and easy-to-use model. Enterprise cloud computing refers to a firewall protected computer system which is able to offer software, infrastructure and platform and web services. They can provide private access and a virtual scalable environment controlled by either a single company or consortium.

Nowadays, businesses require faster innovation, remote access, and better cross-product integration. This is where the enterprise cloud comes in; to deliver cost savings and provide better security to accommodate business growth. You’ll want to adopt the enterprise cloud to gain advantage over your competitors.

If you’re interested in boosting your business performance with BI tools, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

February 23rd, 2015

SocialMedia_Feb23_BAre you tired of waffling around on social media in an attempt to boost business? Maybe you have accounts on LinkedIn, Twitter, Instagram, Reddit and more, but you seem to be making little progress. To make matters worse, you’ve gained less than 50 Facebook likes since starting out. What gives? Well, there are some sensible social media strategies that can pull you out of the trenches. Read on to learn how you can put them into action.

Undoubtedly, the most important strategy to use in your social media plan is...to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 19th, 2015

RepBFrom an early age, we’re all taught to be wary of strangers. Don’t talk to them, don’t smile at them and, whatever happens, do not accept candy from them! As we become adults, we know it’s okay to talk with strangers and meet new people. But as technology has evolved, there’s a new type of stranger lurking in the shadows who may still pose threats to even us grown-ups. And while they likely won’t offer us candy, they may be asking to connect on LinkedIn. So how do we handle it? Here’s a look at some reasons for accepting or rejecting that LinkedIn invitation.

Why to reject

Rejectors of stranger invitations have a common argument that’s hard to dispute. If you connect with a stranger, and a trusted member in your network (who you actually know) asks for an introduction to that connection, you may look a bit silly saying you’ve never met the guy. This scenario can obviously be a bit awkward. And LinkedIn rejection enthusiasts like to use this argument as their trump card to silence the opposition.

To go along with this, they may further ask what would happen if that stranger started requesting introductions to valued members of your network? Again, you might find yourself in an awkward situation.

The core philosophy of any LinkedIn invite rejector is that your network should be made up of people you know and trust. Some people see a connection on LinkedIn as an endorsement of that person. If strangers in your network have a bad reputation that you don’t know about, and others see that you’re connected with them, it could be a bad reflection on you.

Why to accept

More people seem to lean toward connecting with LinkedIn strangers than against. But does that actually make it the right decision? Why do people choose to accept invitations from people they don’t know?

People with 500+ connections appear powerful, even if most of their connections are with strangers. Seriously, think about it. Who would you be more likely to trust, a person with 70 connections or one with over five hundred?

More connections also mean a higher chance of being found. More and more recruiters are jumping on the LinkedIn bandwagon and, whether you’re looking for freelance work or for a new job, LinkedIn is a great place to be found. The more connections you have, the easier it is for you to appear in search results.

What’s more, a higher connection count can lead to your profile reaching a larger audience. If you have a business, feel like you have something to say or just want to speak your mind in a professional manner (save the posts about your drunken exploits for Facebook), LinkedIn presents an excellent opportunity to get your voice heard. And the more connections you have, the more people you’ll have the opportunity to influence.

The choice is yours

There is no right or wrong answer when it comes to connecting with strangers on LinkedIn. It comes down to personal preference and objectives. If you want your network to be trusted individuals you actually have a relationship with, then it’s better for you to reject those stranger requests. On the other hand, if you’re looking for more opportunities and are self-employed, connecting with strangers can be a great way to drill up more business.

But there is middle ground, too. Maybe you don’t connect with just any old stranger (like that guy who works for the Bank of Nigeria), but if there is someone who is a friend of a friend or who works in your field, it might be worth connecting with them. Remember, your friends were once strangers too, so maybe that request from Bill who works at your local hardware store will turn into a blossoming business relationship. You’ll never know if you don’t try.

If you’re looking to learn more about LinkedIn and other social media platforms, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

February 18th, 2015

Security_Feb18_BWe have become acclimatized to ever-present threats to the security of the information and files we share and store online. But we all still want our data to be as secure as possible and, following high-profile breaches such as the celebrity photo leaks of 2014, if anything the issue of online security is even more prominent in our minds. Since those leaks took place, the security of Apple platforms has in particular been the subject of public scrutiny - it is therefore good news that Apple has now extended its two-step authentication feature to popular applications FaceTime and iMessage.

After the fall-out from the celebrity photo leaks, Apple extended the two-step authentication process (also known as two-step verification) to iCloud, the online storage platform at the center of the scandal. The feature was initially introduced only to the user IDs for access to Apple accounts; the motivation for the launch of that extra security measure was the hacking of a journalist’s data back in 2013. But what is two-step authentication and how does it work to protect your data?

The premise behind two-step authentication, which experts recommend all businesses implement as part of their security strategy, is actually pretty simple. Usernames and passwords are all too easily stolen by malicious parties, whether by phishing emails or a more sophisticated hacking attack. So, rather than typing just your username and password to access your account, the password is teamed up with a four-digit verification code which is newly and uniquely generated each time you attempt to access your account.

The verification code is delivered by text message (meaning that to use the two-step verification feature, you’ll need to have a cellphone to receive the SMS on). As a result, even if a hacker manages to get hold of your password, unless they also have your phone by their side then they won’t be getting into your account. This authentication method is already used by organizations around the world including banks, mobile service providers and other companies who recognize the added layer of security that it brings. And now you can give yourself the same level of protection to ensure that only you can FaceTime your family and send iMessages to your friends.

Fear not, there’s a backup plan to ensure that you can still access your accounts if you happen to forget your password or if something happens to your phone so you can longer receive authentication codes. Apple also provides you with a 14-character recovery key that will get you back in if all else fails. To enable two-step authentication for your FaceTime and iMessage applications, login to your Apple ID account, select Password and Security and then click Get Started under Two-Step Verification.

To find out more about using two-step verification and other security measures to protect your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
February 13th, 2015

BC_164_BDisasters, whether man-made or natural, can happen to anyone. While most people will admit this, a lot of us still have the mindset of “it won’t happen to me.” However, according to one study, storms and extreme weather alone have personally affected one-third of small business owners. And that doesn’t include other disasters such as earthquakes, fires or theft. So if you don’t want your business disrupted in the event of a catastrophe, it’s time to prepare for the worst. Here are a few ideas to get started with a business continuity plan that will ensure you are ready.

The difference between disaster recovery and business continuity

While it’s easy to overlook the differences between a disaster recovery and business continuity plan, there are actually some key variations you should be aware of.

Disaster recovery is the restoration of business operations and IT infrastructure after a disaster has already occurred. Business continuity, on the other hand, is focused on maintaining business operations and profits throughout a disaster. While disaster recovery is mainly focused on the slice of time immediately following a disaster (how you replace your equipment and restore IT infrastructure asap), business continuity looks at the bigger picture - the continuity of the company as a whole. It ensures you can run your business and maintain profits during the process of recovering from a catastrophe. It generally includes a disaster recovery plan as part of it.

Creating your business continuity plan

The first step in creating your plan is to identify which of your IT assets are vulnerable to disaster. To do this, you need to ask yourself some important questions, starting with what might happen if you were to lose the functionality of a specific asset for a day, a week or even longer. Answering this question will help you identify your most critical IT assets; the ones that are integral to your business operations.

Here are some other important questions to ask when drafting your business continuity plan:

  • What is the purpose of my business continuity plan?
  • What disasters can affect my IT infrastructure?
  • What are my key business areas?
  • Which different business areas, assets and departments depend on each other?
  • What is the longest amount of time I can go without functionality of IT assets?
Once you can answer these, it’s time to start planning. Write down your thoughts, and then contact an IT provider like us for assistance. We’ve helped countless businesses just like yours prepare themselves in order to remain operational throughout catastrophes. We can also help you identify potential problems that you may not have thought of.

Need help creating your business continuity plan? Contact us today to see how we can help you stay running and turning profits when disaster hits.

Published with permission from TechAdvisory.org. Source.

February 12th, 2015

SocialMedia_Feb12_BIf you thought your Facebook feed already contained enough pictures of funny cats and other wacky memes, then you’re in for a treat. Fueled by increasing consumer concern about the impact of social media usage on individual privacy - which has already led to the growth of self-destructing image sharing apps like Snapchat - a new arrival on the app scene wants to take things in a different direction to guarantee your privacy. Its secret tool? Cat photos - specifically, bombarding Facebook with lots and lots of them.

But there is more to it than that: the team behind social messaging app Wickr aren’t looking to post images of our furry friends just for the fun of it. In fact, the feline factor is just one feature of the app, known as the Wickr Timed Feed. Wickr actually promises to offer greater security and privacy controls than similar apps like Snapchat - but whereas Snapchat simply lets you set your images to self-destruct once they have been seen by the recipient, Wickr takes an alternative approach.

As well as allowing only pre-approved friends to see your photos within your Wickr feed, the app lets you share each photo through Facebook and control which of your friends can see it. So where do the cats come in? Well, when you first share to Facebook, no-one will see your photo - instead, they’ll see a decoy image of a funky-looking cat. However, Facebook users then have the option to click through to Wickr and, if they are one of up to 151 people you have pre-approved to have access to your real photo, it will be unlocked and the cat will disappear - at least, until the photo automatically self-destructs 24 hours later, as do images on your feed in the Wickr app itself.

If it all sounds a bit like security overkill, then that’s probably because it is. Sharing Wickr photos to Facebook also sounds a little cumbersome, and even more so the process for unlocking a cat-guarded photo, and this could have an adverse effect on widespread take-up of the feature. But it does address genuine concerns surrounding the far and often uncontrollable reach of images and information we post online. What’s more, it appears to be a way to prevent Facebook from claiming ownership of the photos we upload - as much a concern for professional photographers and companies using Facebook for marketing purposes, as for individuals using the platform to keep in touch with friends. Wickr claims that, because the cat photo is all that will be publicly visible unless the bona fide picture is unlocked, that will be the only thing to which the social network could claim to have ownership or reproduction rights.

Whether it catches on or not, the emergence of apps like Wickr is telling of the growing pressure for the usability of social media networks to be balanced with protection for their users’ privacy. It acts as a reminder to businesses to be aware both of potential issues with usage rights for corporate images shared online, and of the need to keep consumer concerns about data misuse in mind when designing social media marketing strategies.

To learn more about how to effectively put social media to work for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 6th, 2015

BusinessValue_Feb6_BNowadays, the advancements of mobile technology emphasize just how crucial mobile marketing is in boosting any company’s profitability. People are increasingly using smartphone devices for everyday tasks, from checking the time to making online payments. As a small business owner, you might want to adjust accordingly, and jump into the whole mobile approach to reach a wider audience. To get you started, here are four tips to promote your business on mobile devices.

Use QR codes

As far as mobile marketing tools go, QR coding is among one of the most powerful. With QR codes you can set up announcements about special events, coupons, newsletters, updates on your latest products, etc. Your potential customers can simply scan the QR code with their mobile devices and see what you have to offer.

The real benefit of QR codes is they can be put virtually anywhere to lead people anywhere online. Imagine putting a QR code on a T-shirt and having it lead to an online coupon for special deals. While the possibilities for placing QR codes are endless, it’s probably not very useful to put them somewhere that doesn’t make sense, like on a street billboard; people can’t scan your QR code while they’re driving.

Buy Facebook mobile ads

Facebook currently has over 700 million active mobile users. Even if that number’s not increasing at the moment, it’s still huge. Many businesses that are competing online have a Facebook page and advertising plans already. But with the majority of mobile visitors on Facebook, all your content and ads should be easy to read and engage with.

Facebook mobile ads display better than normal ads on the right column on Facebook’s news feed. If you don’t make use of this feature, you might be missing out on a large audience.

Make your website responsive

Back in the old days all websites were static, meaning that content was fixed unless you edited the HTML files. Later came the dynamic website, where content was changeable once you refreshed a web page. Now we have responsive websites, which conveniently adjust themselves to different browser sizes or a mobile device’s screen size.

Responsive websites are the future of the web. Imagine how high the bounce rate is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor’s website that is mobile-friendly. That’s why your business website is better off on a responsive design.

Mobilize your E-mail

There are many up and coming marketing tools, but email is still one of the best ways to get great results for businesses. As with Facebook, most people check their emails on a smartphone or tablet. Make sure your message reads well on mobile devices, or your customers might ignore and delete it or, even worse, unsubscribe from future emails.

There are plenty of mobile marketing tools out there. Before implementing them get in touch with us to find the best solution that works for your business.

Published with permission from TechAdvisory.org. Source.