November 23rd, 2015

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people's attention as perhaps incorporate key search terms. But with a little work your blog can become an asset for your company. Here are a few tips to make it happen.

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from Source.

November 17th, 2015

164_B_Int RepFrom restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from a customer online? Here are some tips to help you paint a positive image of your brand.

Online reputation management mistakes

As long as you have a successful business or brand, people will always have something to say about it. And when it comes to online reputation management, the goal is to create positive engagement with your customers for the life of your business. So if the discussion about your brand swings negative, here are a few online reputation blunders to avoid.
  1. Ignore negative commentary - when you ignore negative comments or accusations about your brand, anger towards your business can fester, especially when there are a lot people rallying against you. Years ago, Nestle’s brand image was severely damaged by Greenpeace’s campaign against them. If they hadn’t ignored the problem at first, much of this likely would have been avoided. When it comes to your brand, this doesn’t necessarily mean you should respond to every negative comment. If someone is trolling your public discussion boards, then you can give their remarks a pass. However, if the negative post appears credible, you need to address it.
  2. Reacting emotionally - if your reaction to negative comments is to fire back with negative comments, it’s certain to make you look bad. Customers want to do business with a brand that is professional. If you react emotionally or negatively to a customer online, who’s to say you wouldn’t do the same in real life to the person reading it?

How to resolve negative commentary

While you may feel upset by a negative comment about your brand, don’t let your emotions get the better of you by posting something you’ll later regret. Instead, calm down, compose yourself, and follow these guidelines.
  • Figure out what the customer really wants - every customer wants their problem to be resolved, but how they want their issue fixed will vary. Some customers want an apology, others want a refund, and some may simply want the product they ordered but did not receive. Read the negative comment carefully to figure out what would make your customer happy, then proceed in the following manner.
  • Imagine you’re responding to your grandmother - you would never say something rude or hurtful to your grandmother, and you shouldn’t to your customers either. When a customer comes to you with a problem, rephrase it back to them to ensure you understand it correctly, and then explain how you’ll solve it. And just like you would if your grandmother came to you with a problem, be sensitive and do your best to help.
  • Stick to the facts - when engaging with a customer online, the initial comment can quickly turn into a back-and-forth discussion. If this happens, don’t get off-topic when addressing the problem. The customer may try to engage you in a he-said she-said battle, but avoid taking the bait. Respond with facts, stick to the matter at hand, and don’t get caught up in personal accusations.
  • Turn the negative into a positive - negative feedback is an opportunity to improve your business. So be honest with yourself and, if there’s truth in the comment, take a good hard look at your company. Did the commentator point out a glaring problem you can improve upon? Remember, a business is nothing without its customers, so it makes sense to do your best to please them.
To learn more about how to best manage your online reputation, or for assistance with any of your IT needs, get in touch with our experts today.
Published with permission from Source.

November 16th, 2015

BusinessIntelligence_Nov16_B Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a few things you should take into consideration.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from Source.

November 9th, 2015

164_B_SMAs a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think. But these are exciting brands! What can a business owner with a boring brand do? Quite a lot actually. And to prove this point, here is one “boring brand” with a large following on social media that everyone can learn from.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from Source.

Topic Social Media
November 3rd, 2015

Office_Nov3_BMac users who have been using Office 2011 now have a reason to smile: Microsoft finally released the latest Office 2016 for Mac in September. Office 2016 is packed with powerful new features for Microsoft’s core applications, including Word, PowerPoint, Excel, and Outlook, all of which are designed to run and perform seamlessly on the Mac platform. Here’s what you need to know about Microsoft’s new Office release, and how it can benefit your business.

So what’s new?

The obvious change in Office 2016 for Mac is the user interface. You’ll experience a cleaner and more modern design that looks consistent across all core applications. The toolbars and icons have been redesigned with a minimalistic approach, resulting in less clutter and making it easier to find what you’re looking for.

Looks are not the only improvement. Office 2016 for Mac provides huge improvements to the performance of Microsoft’s well-known applications.

Word 2016

Apart from the interface changes, in Word 2016 multiple Mac users can now work simultaneously on the same document. When a user working on a file saves any changes, a notification that highlights the changes is sent to other users. This new feature is similar to that of Google Docs, where users can collaborate by sharing and editing files online. Word 2016 includes a style pane on the right-hand side of the screen. When selected, you can apply pre-set styles to texts and paragraphs. What’s more, Word 2016 also adds a nifty new navigation pane, allowing you to navigate through files based on the changes you’ve made, including comments, formatting, deletion, and more.

PowerPoint 2016

The most prominent change made to PowerPoint 2016 is the redesigned ribbon. Many ribbons have been removed, renamed, and given new icons. The new PowerPoint also has the very same collaboration features as Word, meaning you and your colleagues can edit presentations simultaneously. In addition, Microsoft has added 24 all-new themes to PowerPoint, and these aren’t just normal themes - with just one click, you can alternate between different color palettes, fonts, and background styles for your current theme. These new features are identical to the ones in PowerPoint for Windows, but they have more functionality and are much easier to use.

Excel 2016

As soon as you launch Excel 2016, you’ll be greeted by its modern new appearance. One addition is a slicer tool that greatly increases the performance of pivot tables. With slicers, you can create buttons that simplify data filtering in a pivot table report without the need to use drop-down lists. Another new feature worth mentioning is the inclusion of the Analysis Toolpak extension. This add-on is especially useful if you want to generate complex statistical and engineering data - the Analysis Toolpak offers a number of advanced formulas that were absent in the former Excel for Mac 2011.

Outlook 2016

The previous Outlook for Mac 2011 proved to be flawed in many areas. And if you find that Apple Mail is not living up to your expectations, Outlook 2016 will be a great alternative to meet your email needs. As with other Office 2016 applications, the new Outlook has gotten a visual revamp. Some notable new features include improved usability, such as a blue vertical bar spanning across unread messages, faster email search and filtering, and a more powerful database and mail server that enables you to send and receive messages much more quickly.

Want to learn more about Office 2016 for Mac, and how you can implement it into your business? Give us a call today; we’re sure we can help.

Published with permission from Source.

November 2nd, 2015

BusinessContinuity_Nov2_BThere is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way. By communicating with your staff and customers before, and during, a storm, you can ensure your company can make it through rain, sleet or snow.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from Source.

October 26th, 2015

164_B_SecHow secure is your business’s network? If your organization lost access to all data for 48 hours due to a cyber attack, could you still operate? Today, small and medium-sized businesses are increasingly targeted by hackers. If your security isn’t up to par, you could suffer a drop in profits and a damaged reputation, and could even potentially go out of business. To prevent this from happening, here are a handful of rules to keep in mind when securing your SMB.

Recognize where your most critical data lies

Is it in the cloud? Hard drives? Backup disks? Mobile devices? Whether or not you have the budget and resources to adequately secure all of your data, the critical data that your business relies on must be sufficiently secure. If you’re unsure of what that is, ask yourself which data you would need to access within 24 hours of your business suffering a major disaster, in order to ensure your operations remained up and running. Once you’ve answered this question, talk with your IT managers to determine the security measures that need to be implemented to protect your most vital data.

Learn the basics

After you’ve bulletproofed your critical data, it’s time to arm your network with the basics. If you haven’t already done so, ensure that you have anti-malware protection on servers and endpoints, and firewalls for both wireless and wired access points.

If you have the budget, it’s worth seeking outside counsel from an IT expert fluent in today’s security best practices. They’ll ensure your business is protected from the latest cyber threats. However, if you don’t have the budget, then it’s time to take matters into your own hands. Read up on security trends, join technology networking groups, and ask your fellow business owners about their own IT security policies.

Cash a reality check

Bad things happen to nice people. Tornadoes, fires, thieves, and faulty technology couldn’t care less about how your business donates to local charities and supports your community’s youth sports clubs. What’s more, hundreds of small businesses across the country suffer severe data loss each year. Ignorance and turning a blind eye will not protect you, so make a wise decision and automate your data to be backed up daily. This allows your business to remain in operation if you’re hit by a security breach.

Dispose of old technology properly

Whether it’s a computer, server or tablet, any device that stores data on it must be properly disposed of when it conks out. Specifically, the hard disk must be destroyed completely. And remember, proper data disposal is not only limited to technology, as critical information is also revealed on paper files. So if you’re migrating the content of physical documents to the cloud, make sure to shred the paper versions too.

Mind your mobiles

The mobile age is here, and along with it come employees who may access your business’s critical information via their smartphones, tablets and other mobile devices. Recognize that many of these devices have different operating systems that require varying security measures. You and your IT manager should be aware of this, which leads to our last point...

Think policy

Have a policy for all your company’s devices. If you don’t inform your employees they shouldn’t access company information via their phones or tablets, then they’ll likely assume it’s okay to do so. But thinking policy doesn’t pertain only to mobiles. You should also determine acceptable online behavior for your employees, as well as how data should be shared and restricted. Put this in writing, and then have your employees read and sign it.

Of course, it’s not always wise to be overly restrictive. Rather the point is to have policies in place and make everyone in your organization aware of them because if you don’t each staff member will make up their own rules.

Are you concerned your business’s security isn’t up to par? Need the guidance of a seasoned IT provider who specializes in security? Talk to us today.

Published with permission from Source.

Topic Security
October 12th, 2015

BusinessValue_Oct12_BEstablishing a well-thought-out search engine optimization (SEO) strategy goes a long way in ensuring your website gets the top spot in search results. Unfortunately, most business owners fail to recognize the importance of SEO, and are taken in by get-ranked-quick schemes that will not only damage their website reputation but also get them penalized by major search engines. Here are seven well-known SEO pitfalls you need to avoid at all cost.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content - the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like - so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

Published with permission from Source.

October 7th, 2015

Security_Oct2_BPopular mobile instant messaging app WhatsApp was at the center of a recent security breach which saw the information of as many as 200 million users potentially exposed to the mercy of hackers and malware. The threat, which affected the recently launched web-based version of WhatsApp, was detected by an IT security firm in Israel and patched up before news of it became public. Yet it serves as a reminder to remain vigilant when using web and mobile apps, whether for business or pleasure. Here’s what you need to know.

The web-based version of the WhatsApp app was only launched a few months back, initially for WhatsApp accounts on Android and Windows Phone devices and later for those on iPhones, but has already grown in popularity. The recent security vulnerability related to vCards, electronic business cards shared by WhatsApp users, and effectively amounted to a kind of phishing.

An error in the WhatsApp web client meant that less-than-innocuous vCard business cards created by hackers were not properly filtered out by the app. As a result, these phishing-style cards made it through to users who, if they clicked them, were at risk of the cards converting themselves to more harmful executable scripts once downloaded - and potentially accessing and playing foul with users’ personal data. There are even reports of a ransomware approach being taken by hackers in this case, with attempts being made to extort cash from WhatsApp users in exchange for restored access to their infected devices and hijacked data.

WhatsApp put a fix in place, by releasing an updated version of the app, prior to making public news of the security vulnerability. It’s worth making sure you have the latest version of WhatsApp installed on your phone, if you haven’t checked recently - WhatsApp’s phone and web versions are linked to one another, so ensuring you are up-to-date on your phone is the way to ensure you’re safe when using the web client too. The patch is also available directly through the web client, though this won’t update your phone’s version of the app at the same time.

The whole affair also serves as a timely reminder that it pays to be vigilant when it comes to using WhatsApp and other instant messaging platforms - including email. Avoid opening links or downloading files that you’re not expecting to receive, and proceed with caution even if you were anticipating them. It’s better to double check with the sender that they’re consciously passing a file to you, and that they’re fully aware of its contents, than to wait until your device has been infected and damage has potentially been inflicted on your vital data.

Want to learn how to keep your devices safe from phishing attempts and other potential security vulnerabilities? Give us a call and let us equip you with tamperproof solutions.

Published with permission from Source.

Topic Security
October 6th, 2015

164_B_Int RepYou may have heard the recent news that a dislike button is coming to Facebook. And while you may imagine that now customers will have the ability to dislike your post or even potentially your business fan page, the truth of the matter is not so black and white. Here’s what’s really happening with the Facebook “dislike button” and how it impacts your business.

For many years people have been clamoring for a dislike button on Facebook. But up until now, perhaps the world was not ready. According to research from Piper Jaffray and the Pew Research Center, the demographics of Facebook users have changed dramatically over the past decade. While 10 years ago the world’s most popular social media platform was frequented mostly by teenagers and early 20-somethings, today over 60% of Facebook users are over the age of 25. And you may have noticed that this change of user is reflected in the posts you likely see in your news feed. While users once posted more pictures of parties, now you’re more likely to see pictures of babies, news articles, or political stories.

So, why does this age difference matter? According to Facebook’s CEO, Mark Zuckerberg, he didn’t want the social media network to turn into a forum where “people are voting up or down on people’s posts.” This could quite possibly have been the outcome had Facebook introduced a dislike button while it had a younger fan base.

Will users be able to dislike your business?

It is highly unlikely this will happen. Remember, Facebook is a publicly traded company that aims to turn a profit. Advertisers and brands would not be too happy if their ads or businesses were suddenly disliked, and Zuckerberg is undoubtedly aware of this.

What’s the point of the dislike button then?

To clarify, Zuckerberg never directly came out and said Facebook is getting a dislike button. Instead, he said they are working on a new button that will express sympathy or empathy. And with a now-older user base that’s more likely to share emotive news stories or sad news about family matters, it makes sense for a button like this to be introduced now. Here’s what the Facebook CEO had to say about the new button: “Not every moment is a good moment, right? And if you are sharing something that is sad…like the refugee crisis that touches you…it might not feel comfortable to Like that post.”

Be wary of third party offers to download a dislike button now

Be aware that a dislike button is not available now. While you or your employees may see ads from third parties offering early access to the “dislike button”, do not be fooled by them. If you are tricked into installing or signing up for them, you could risk your computer being infected with malware.

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Published with permission from Source.