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May 3rd, 2016

2016May3_BusinessIntelligence_BWhen it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best. We’ve done some legwork for you to show how this old school marketing tactic is still influencing customers as much today as it did decades ago.

What is one thing every consumer has in common? They all love to save money. This is why the marketing technique of offering coupons is still as effective today as it was decades ago. Shocked? Don’t believe this is true? Well, let’s explore some statistics.

A recent report by Valassis, a large marketing firm that serves clients across the globe, provided some enlightening information on the effectiveness of coupons. Here’s what they discovered in terms of how coupons influence consumers.

  • 82% of all consumers are more likely to buy from a brand they wouldn’t normally because of a coupon
  • 85% are influenced to try a new product because of a coupon
  • 84% are more likely to switch brands because of the weekly specials on offer
  • 24% choose to shop at another brand’s store over their preferred because of better advertised bargains
This same report also uncovers some interesting data about brand loyalists, revealing that 78% are more likely to buy from a brand they wouldn’t normally patronize, due to a coupon. While this number is surprising close to the amount of total consumers influenced by coupons (as mentioned in the first bullet point above) this next bit of data may come as more of a surprise: 43% of brand loyalists have a more positive view of a company that offers coupons over those who don’t.

While this recent report goes a long way to revealing the benefits of coupons, how do they compare to another common marketing offer used today: free information products?

The appeal of coupons over information products

According to one marketing firm based in Waterford, Connecticut, a coupon was chosen 9 out of 10 times over an ebook when offered simultaneously. This raises an interesting question: why would a coupon be more effective than a free ebook or other information product? Let’s look at some common psychology triggers at play here.

Broad appeal - simply put, coupons have mass appeal. While information products are likely to be seen as more valuable to those with a higher education, a coupon can appeal to all income brackets - from the very wealthy to the very poor.

Instant value - to gain results from an information product requires a time investment and action. For example, if a customer receives a free 30 page ebook that explains how to get the best discounts on electronic equipment, he or she needs to read the book and then take action (and possibly create a plan) to gain the rewards of that time investment. Many consumers would rather spend their time doing something else, but a coupon on the other hand offers immediate value. Simply hand it over to the service provider, and you save money instantly. What’s not to love about that?

Uniqueness - the online marketplace is flooded with free information products. While they’re still an effective tool to gain a prospect’s email address, far fewer businesses offer coupons on their website, especially in the small business sector. By offering a coupon, you provide a free offer that immediately separates you from the pack.

The point here is that just because a marketing tool is popular doesn't mean it’s the most effective. This is why we encourage you to review data and statistics before implementing any marketing technique in your business. It can save you a whole lot of time and also make your business stand out.

Want more valuable business information that can help you connect better with your customers? Curious to learn how IT can help collect data more easily? Call us today to find out more.

Published with permission from TechAdvisory.org. Source.

Topic business
April 28th, 2016

2016Apr28_Security_BHackers come in all shapes and sizes. From kids trying to gain notoriety on the Internet to political groups trying to send a message, the motives for a cyber attack vary widely. So how can you protect yourself? It all starts with getting to know your enemy a little better. Here’s a profile of four different types of hackers.

Script Kiddies

When it comes to skill level, Script Kiddies are at the bottom of the totem pole and often use scripts or other automated tools they did not write themselves - hence the name. With only an elementary level of technical knowhow, Script Kiddies usually don’t cause much damage...usually. The Script Kiddy virus known as the Love Bug which sent out an email with the subject-line “I LOVE YOU” fooled millions of people, including some in the Pentagon, in the early 2000’s. The virus reportedly caused around 10 billion in lost productivity and digital damage.

So who is a Script Kiddie? Most of the time they’re simply bored youth looking for a thrill or notoriety. Many never evolve into a full-time hacker, and instead just use their skills as a hobby. Oddly enough, many Script Kiddies find a career later on working in the security industry.

Hacktivist

If you’ve heard of Anonymous, LulzSec or AntiSec, then you’re familiar with Hacktivists. These groups are made up of members of varying skill levels, all the way from Script Kiddies to some of the most talented hackers in the world. Their mission is largely politically motivated as they aim to embarrass their targets or disrupt their operations, whether that be a business or government body. Two of the most common ways they attack their target are by stealing sensitive information and exposing it or denial of service (DDoS) where a server is overloaded till it finally crashes.

As a small or medium-sized business owner you are not necessarily immune to Hacktivist disruption. If your business or a company you’re associated/partnered with participates or provides services that can be seen as unethical, such as Ashley Madison (who fell victim of a major Hacktivist attack last year), then you too may be targeted by Hacktivists.

Cyber Criminals

Often talked about in the media and well-known by most SMBs, cyber criminals are after one thing: money. Their targets run the gamut, including everyone from individuals to small businesses to large enterprises and banks. But what do these targets usually have in common? They either have a very valuable resource to steal or their security is easy to exploit...or a combination of both of these. Cyber criminals can attack in a number of ways including using social engineering to trick users into providing sensitive information, infecting an organization/individual with ransomware or another form or malware, or exploiting weaknesses in a network.

Insiders

Perhaps the scariest type of hackers are the ones that lurk within your own organization. Insiders are made up of disgruntled employees, whistleblowers or contractors. Oftentimes their mission is payback; they want to right a wrong they believe a company has perpetrated toward them, so they’ll steal sensitive documents or try to disrupt the organization somehow. Edward Snowden is a prime example of an insider who hacked his own organization - the US government.

Now that you know what motivates your enemy, you’ll hopefully have a bit of an idea as to whether or not you’re a target. To learn more about how to secure your business from these types of hackers, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 25th, 2016

2016Apr25_InternetSocialNetworkingAndReputationManagement_B500+ LinkedIn connections can seem like a lofty goal. You have a business to run, and probably don’t have much time to dedicate to the platform. However, carving out the time to grow your LinkedIn network can prove invaluable as it will provide social proof to yourself or organization and presents the opportunity to connect with new clients. So how can you get to 500+? Here are some ideas to get started.

Network every day

If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.

Join and participate in groups

Utilizing LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.

How many groups should you join? Shoot for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.

Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them.

Personalize your “Connect” request

The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I'd like to add you to my professional network on LinkedIn.”

Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.

Use keywords in your profile

Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills do you have to offer your clients? For example, if your business specializes in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialize in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category.

By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 21st, 2016

2016Apr21_Office365_BMost of us like to think we’d never click on a suspicious link in an email. But the fact of the matter is this is one of the most common ways a business is hacked. We’re all human of course, and we make mistakes. Yet now Microsoft is trying to prevent this. Here’s an inside look at a new Outlook security feature that aims to protect the email of Office 365 users.

Aptly called “Safety Tips”, Microsoft Office 365’s new security feature is designed to help make your employees (and yourself) more aware of which emails may contain harmful content. By analyzing the data patterns of millions of emails, the feature uses a color-coded bar at the top of an email to help you determine what emails are safe, suspicious, or fraudulent.

How it works

Safety Tips uses a simple system to help you identify the safety level of an email quickly. The system consists of four colors that categorizes an email as suspicious, trusted, safe or unknown. The details of each of these categories are outlined below.

Suspicious email Color label: Red Description: This has either failed sender authentication or is a known phishing email. These messages should be deleted.

Unknown email Color label: Yellow Description: Exchange Online Protection marks this type of email as spam. However, you can move this item to your inbox by clicking it’s not spam in the yellow bar.

Trusted email Color label: Green Description: If this email comes from a domain Microsoft deems safe, then it falls into this category.

Safe email Color label: Gray Description: This type of email has either been marked safe by the user’s organization, has been moved from the junk folder into their inbox by the user, or the email is from a contact on the user’s safe sender list.

Color coding will look different between the Outlook app and Outlook for the Web. In the Outlook application, only suspicious emails will be flagged, whereas in Outlook for the Web all four types of emails will be color-coded. However, it should be noted that most emails won’t have any color code as they’re only added when Microsoft thinks they’re relevant.

With hackers getting smarter by the day, and human error a roadblock to a secure business, this new feature will hopefully add an extra layer of security to your organization. If you’d like to learn more about Office 365 or other security services we offer, get in touch today. A more secure business awaits.

Published with permission from TechAdvisory.org. Source.

Topic office
April 18th, 2016

2016Apr18_Productivity_BThere’s a lot of talk about BYOD policies these days. While most companies are more concerned with the security risks that go along with bringing your own device, far fewer business owners forget the productivity risks. Believe it or not, a poor BYOD policy (or lack thereof) can actually hurt your staff’s productivity. Here are some ideas to avoid this pitfall when utilizing mobile devices in the workplace.

Use the right tool

Some work tasks just aren’t cut out for mobile use. While using a mobile phone or tablet to send emails is an effective way to work on the go, trying to write long form reports on these same devices is a bad idea. As a general guideline, small tasks such as email, viewing documents, using search engines and project management apps are good for mobile work. Anything that is too detailed is probably better suited for a computer or laptop. Lastly, only train your employees to use and learn the mobile devices and programs that make sense for their role. If you want them to be most efficient, you don’t want to overwhelm them with every mobile tool your business uses.

Communicate face-to-face

Email is undoubtedly a valuable communication tool. But it’s also become the bane of existence for many of today’s employees and business owners. Too many emails kills your employees productivity, overwhelming them. And unfortunately, many times email is simply unnecessary. Instead of sending that email about a question concerning an upcoming meeting, simply go and ask in-person. You’ll likely get a response much quicker and you avoid adding yet another message to the email overflow.

Consider adding a face-first policy in your office. This means that every time your employees consider writing an email, they should question if it’s easier to just go talk with that person directly. If that person is located a quick walk away, then the conversation should take place in-person. This especially makes sense if your employee needs an answer within a few hours, as sometimes emails go unanswered for much longer than this. By enforcing an email policy, your employees’ inboxes are less likely to be overflowing and your communication will take place in a more timely manner.

Set boundaries

There’s no question that mobile tech can help productivity, but it can also hinder it. The problem is that many employees who utilize it have difficulty “switching off”. The lines between work and personal life begin to blur as completing work tasks is always right at their fingertips. While on the surface more work output from your employees may sound like a good thing, in reality it’s far from it. Being “always on” can quickly lead to burnout. And even if it doesn’t, if your employees don’t take time to break and recharge, their productivity will suffer. To demonstrate just how many employees fall into this trap of overworking, the 2015 Staples Business Advantage Workplace Index surveyed 2,602 employees and found that a quarter of them regularly worked after standard business hours, and four out of ten worked on at least one weekend a month.

So how can you resolve this issue as an employer? Simply set boundaries. Create time frames for when work platforms and applications can be utilized and for when emails can be sent and responded to. Also, don’t encourage employees to work on off-hours by sending emails during the weekend. If your concern isn’t urgent, then by all means wait till Monday to send it out.

Be flexible

While it may sound a bit contradictory to the last point, being flexible in your work policy can be a smart decision to boost productivity. By being flexible, we mean the ability for your employees to work at hours and locations of their choosing. Most people work better and quicker at certain hours as they are more focused at specific times of the day. And some people will work better remotely than they do at an office space as there can be less distractions. The Staples survey supported this fact as 59% of the employees surveyed said that flexible schedules had a positive effect on productivity.

Cloud tools like Office 365 and Google Apps can help encourage a flexible workplace. But regardless of how flexible your office becomes, be conscious that parameters on work, mentioned in the last section, should still be in place to prevent employee burnout.

Mobile devices in the workplace can go a long way towards making your business more efficient and employees happy. If you’d like to learn more about utilizing mobile devices in the workplace or how you can leverage technology to make your business more productive, call us today.

Published with permission from TechAdvisory.org. Source.

Topic business
April 13th, 2016

2016Apr13_Security_BTaking work home, or practically anywhere else, has never been easier. With personal mobile devices, your employees can access company files wherever they are. Bringing your own device (BYOD) has become a popular strategy for many businesses to conduct work more efficiently and flexibly. But this strategy is not without its problems. BYOD, if not implemented correctly, can make your system susceptible to a number of risks. So what security risks do you have to account for? Here are a few security implications you should keep a close eye on.

Data leakage

The biggest reason why businesses are weary of implementing a BYOD strategy is because it can potentially leave the company’s system vulnerable to data breaches. Personal devices are not part of your business’s IT infrastructure, which means that these devices are not protected by company firewalls and systems. There is also a chance that an employee will take work with them, where they are not using the same encrypted servers that your company is using, leaving your system vulnerable to inherent security risks.

Lost devices

Another risk your company has to deal with, is the possibility of your employees losing their personal devices. When devices with sensitive business information are lost, there is a chance that this could end up falling into the wrong hands. Additionally, if an employee forgets to use a four digit PIN code to lock their smartphone or tablet, anyone can gain unauthorized access to valuable company data stored on that particular device. Therefore, your company should consider countermeasures for lost devices like completely wiping the device of information as soon as an employee reports a missing or stolen phone.

Hackers can infiltrate your system

Personal devices tend to lack adequate data encryption to keep people from snooping. This along with the fact that your employees might not have updated their devices can allow hackers to infiltrate your IT infrastructure.

Connecting to open Wifi spots makes your company more susceptible to hackers. Open wireless points in public places can put device owners at risk because there is a chance that hackers may have created that hotspot to trick people into connecting. Once the device owner has connected, attackers can simply surveil web activity and gain access to your company’s accounts.

Vulnerable to malware

Viruses are also a big problem when implementing BYOD strategies into your business. Using personal devices means your employees can access whatever sites or download any mobile apps that your business would normally restrict to protect your system.

Jailbreaking or rooting a device also puts your systems at risk because it removes limitations imposed by the manufacturer to keep the mobile software updated and protected against external threats. It’s best to understand that as your employees have the freedom to choose whatever device they want to work with, the process of keeping track of vulnerabilities and updates is considerably harder. So if you’re thinking about implementing BYOD strategies to your business, prepare your IT department for an array of potential malware attacks on different devices.

So you might be thinking that it would probably be best to just avoid implementing a BYOD strategy in the first place. However, BYOD will help your business grow and adapt to the modern workplace, and should not be dismissed as a legitimate IT solution. It’s just important to educate your company about these risks so that problems won’t occur for your business down the line.

If you need some help implementing IT security solutions for your company, or if you have any concerns regarding IT, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 7th, 2016

2016Apr7_MicrosoftWindowsNewsAndTips_BRecently, Microsoft announced a new feature in Office 365 Groups called Connectors. As part of their new openness mantra, Office 365 Connectors allows you to connect with popular third party services without ever having to leave your Outlook client. This means relevant content and updates that you want are sent immediately to your group feed, making workflow more seamless. Here is a bit more detail on what Office 365 Connectors has in store for you.

What can it do?

Office 365 Connectors enable users to access third party apps and services within their Outlook groups, rather than having to scour through dozens of windows to access a specific application. This new feature allows you to keep your company’s discussion in one place, and enables your employees to stay up-to-date regardless of the service used to broadcast an event. For example, your team members can be informed about a particular hashtag that your company is following on Twitter without having to explicitly open the page. Groups aren’t limited to one particular service either. With connectors you can use Twitter, Trello, Mailchimp, Bing, UserVoice and over 50 other services.

Small organizations can also take advantage of connectors. Office 365 lets you develop your own connectors by embedding the Connect to Office 365 button on your site. This allows users to connect to your service and get updates on your company, as they would with other third party services. Basically, with connectors, your Office 365 client becomes a hub for third party that keeps your company in sync to get more work done.

Connector card

Connector cards offer a user friendly way to interact with external applications. If a particular connector is added to a group, connector cards are generated within the group’s activity feed. While most cards will display events in plain text, some applications like Twitter and Trello provide formatted actions to interact with the card. Trello, for example, allows you to Assign or Comment on an event card.

Who can create a connector?

Office 365 group members can configure and use an array of connectors. Once you configure a connector for a specific group, that app will be also be available for other members. However, the person who added a connector to the group is the only one capable of modifying that app.

How do you access Office 365 Connectors?

With its public release, any Office 365 Mail user can use Office 365 Connectors for Groups. Simply navigate to a Group from your Outlook page and click on the Connectors tab at the top of the page. From here, you can connect the available third party services on offer to any of your Outlook groups. You can even configure the settings of your apps without ever having to leave Office 365. However you should probably only consider pulling in the applications that you think your group will be using the most.

As your business grows, you’re going to need more services to be more productive in the workplace. By aggregating them all in one place, you save time shifting around dozens of apps to find the information that you need. So the next time you create an Office 365 Group, help your team members work more efficiently by setting up some connectors.

If you’re interested in learning about the latest Office 365 updates, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic office
April 5th, 2016

2016Apr5_Facebook_BLove, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your service instantly. Here are some more ways your social media page can make the most out of Facebook reactions.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 4th, 2016

2016Apr4_BusinessValue_BFor many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you. Here are some tips to help you understand technology ROI and how to calculate it.

ROI basics

What does it mean to have a positive return on investment? It’s pretty simple. A positive ROI means the results a technology produces are greater than or equal to the amount of time and money invested. Obviously you want a positive ROI, but when is the right time to consider it? Should it be before or after you make a technology purchase? The answer is both. Before purchasing, you want to carefully consider whether a technology service or product is worth your money. Then months after you’ve implemented it, you should analyze whether or not you made a good investment. Doing this enables you to learn from your mistakes (if you made one) and make a wiser technology purchase next time.

Also, don’t forget to look at your technology currently in use. Ask yourself, is your technology simply keeping the lights on? Or is it providing a solid foundation for your business to grow? If the answer is the former, there are likely better options out there worth trying.

How to calculate ROI

When calculating ROI, it doesn’t have to be perfect. Here is a simple formula to get you started.

ROI = net gain/cost Example: You spend $100 and make $150. Your net gain is $50 ROI = 50/100 = 50%

If you’ve yet to purchase a service or new equipment, you obviously don’t know how much profit it will generate. So you’ll have to do a bit of guesswork and estimation. It’s also important to consider some intangibles. Think about the productivity costs of staff time, disruption, and frustration (because most of us don’t work effectively when frustrated). Let’s take staff time for example. How much time will your staff save if you implement a Managed Services solution? With your employees no longer having to put out IT fires daily, what if your entire staff saves 50 hours a week because of it? How much does that add up to in saved salary expense? It’s important here not just to think about the savings in time, but also what your staff could be doing with those extra 50 hours. They could put those hours towards marketing or growing your business. And that alone could make up for the costs of the technology investment itself.

Intangibles don’t just apply to saving time, frustration and disruptions, but also the costs of implementing the new technology. For example, how much time will be required to train your staff on the new technology? What’s the cost of that? Also, how much time will it take to migrate from your old system to the new one? You should consider all of these when estimating your ROI.

Lastly, don’t forget to consider the unique circumstance of subscription purchases. Since you are usually paying these on a monthly basis, it can be a bit tricky to add up real costs. That’s why it’s important to use a timeline for these. For example, if you subscribe to software as a service, what’s the cost of that plan over the course of one year or five? How much money will you save over that time span?

What’s the benefit?

Besides the staffing example mentioned above, consider how a technology investment can create new revenue streams. For example, an investment in VoIP opens up an opportunity to offer video consulting to clients in parts of the country (or even world) that would normally be out of reach. This obviously leads to a new revenue stream and increased profits. So ask yourself, can the technology you’re considering create new revenue streams?

Next steps

Before making a technology purchase, it’s wise to talk with both management and end users about your decision. If you fail to consult your end users before implementation, they may disagree with your decision and therefore take longer to adapt or even rebel against it. Checking with them beforehand gives them a chance to offer valuable feedback on how it will be used in the trenches, and will get them onboard with the technology if you implement it. As for your management team, they can be a valuable resource to bounce ideas off of and gain insights about the technology you may have overlooked.

Lastly, ROI does not need to be calculated for every purchase. If you need to buy something small, like a new keyboard, just go and buy it. Save your ROI calculations for much larger investments that can have a dramatic impact on your business.

If you need help determining the ROI of a potential technology investment, feel free to give us a call for a chat. Our experts can help you determine the true benefits of a given technology and help you make a wise investment.

Published with permission from TechAdvisory.org. Source.

Topic business
March 29th, 2016

2016Mar29_Security_BHas your computer been running slow lately? Are you getting a bunch of unwanted pop-ups? Then it’s possible your system’s security has been breached. Being able to identify whether or not your computer is infected with malware will allow you to quickly come up with antivirus solutions to protect your system. This means you’ll be saving time and money from doing a fresh reinstall of your operating system. Here is a list of possible symptoms you may encounter if your computer has a malware infection.

Slow computer

The most common symptom of a malware infection is a slow running computer. Are your operating systems and programs taking a while to start up? Is your data bandwidth suspiciously slow? If so, your computer may potentially have a virus.

However, before you immediately assume your computer has a virus, you should check if there are other causes to your computer slowing down. Check if you’re running out of RAM. For Windows, open task manager (Ctrl + Shift + Esc) and go to the Performance tab and check how many gigabytes of RAM you are using under the Memory section. For Mac OS users, you can open the Activity Monitor app and under System Memory you should be able to find out your RAM usage.

Other causes of a slow system include a lack of space on your hard drive and damaged hardware. Once you’ve ruled out the other potential causes, then a virus may have infected your device.

Blue screen of death (BSOD)

If your PC crashes regularly, it’s usually either a technical problem with your system or a malware infection. You might not have installed the latest drivers for your device or the programs you’re running could possibly be incompatible with your hardware. If none of these problems are apparent in your PC then the virus could be conflicting with other programs causing your crashes. To check what caused your last BSOD go to Control Panel> System and Security> Administrative Tools> Event Viewer and select Windows Logs. Those marked with an “error” are your recorded crashes. For troubleshooting solutions, consult forums or your IT department to figure out what to do next.

Programs opening and closing automatically

Malware can also be present when your programs are opening and closing automatically. However, do check if some programs are meant to behave this way or if they are simply incompatible to run with your hardware first before coming to the conclusion that your computer has a virus.

Lack of storage space

There are several types of malware that can manipulate the files saved on your computer. Most tend to fill up your hard drive with suspicious files. If you find any unknown programs that you have never installed before, don’t open the application, search up the program’s name over the Internet and use antivirus protections once you’re certain that it’s malware.

Suspicious modem and hard drive activity

Combined with the other warning signs, if your hard disk is working excessively while no programs are currently running or if you notice that your external modem is always lit then you should scan your computer for viruses.

Pop-ups, websites, toolbars and other unwanted programs

These are irritating signs that your computer has a virus. Pop-ups come from clicking on suspicious pages, answering survey questions to access a website’s service or installing free applications. Don’t click on ads where Jane says she earned $8000 a month staying at home. When you get pop-ups appearing out of the blue, refrain from clicking anywhere on the pop-up page and just close out of the window and use your anti-malware tool immediately.

Equally, free applications allow you to download their service for free but the installation process can be riddled with malware. When you’re installing a program from the Internet it’s easy to just skim over the terms and conditions page and repeatedly press next. This is where they get you. In the process of skipping over certain installation steps, you might have agreed to accepting a new default browser, opening unwanted websites and other programs filled with viruses. Just be cautious the next time you download something for free. It’s best to try avoiding any of these practices when you can in order to protect your computer.

You’re sending out spam

If your friends are telling you that you’ve been offering them suspicious messages and links over social media or email, you might be a victim of spyware. These may be caused from setting weak passwords to your accounts or forgetting to logout of them.

In the end, it’s best to know how malicious software affects your computer so you can take steps to rectify the situation as soon as possible. Regardless of whether or not your system has experienced these symptoms, it’s always smart to perform regular malware scans to ensure your business is safe. To find out more about malware and IT security, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security